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Zaggle is set to acquire 100% stake in Greenedge Enterprises in a deal worth up to ₹25 crore.
Founded in 2009, Greenedge provides golf travel, experiences, and rewards via RuPay, offering corporate unique loyalty and engagement solutions.
What’s happening: Zaggle is buying all the shares of Greenedge, about 1.3 lakh shares in total for up to ₹25 crore, once the final share purchase agreement is signed.
On top of that, Zaggle also plans to put in another ₹25 crore into Greenedge, either all at once or in parts, after signing a separate share subscription agreement.
The why: the acquisition will help Zaggle add more services in loyalty, rewards, and travel, making its main platform bigger. By bringing in Greenedge’s specialised services, Zaggle can offer unique benefits to corporate clients and become even stronger in the loyalty and rewards market.
Big theme: loyalty is moving beyond simple cashback to unique experiences like golf and travel. India’s loyalty market is booming, and is expected to grow by 18.3% YoY to reach $3.58 billion in 2025. With this deal, Zaggle is stepping up to offer premium rewards and stronger ties with corporates and banks.
